New Toy Packaging Economy Service 2017 -- Toy Industry Service Design 
Client Project--A client project with Ellen MacArthur Foundation and INTO Studio
The brief is to re-Designing plastics packaging for a New Plastics Economy; a circular economy social innovation challenge.

Toys' packaging has serious problems. This new design provides a new service to Toy Industry. The app starts the reward based service for customers, which aims to increase recycling motivation. The app gives instruction to save printing waste. The physical cardboard and plastic packaging have been redesigned based on individual products, the result is smaller more efficient packaging. The packaging is also multi-purpose and made from easily recycled materials.

Service structure (4 Parts) 

Scan the packaging to start the reward service.