LUA Pleasure Project 2017
A cooperative entrepreneurship project with Imperial College(Innovation, Entrepreneurship
and Management Course) 

From women’s suffrage to the normalisation of birth control, feminist movements have played instrumental roles in shifting societal norms in order to foster equality. The work is not finished yet and unlike any time before, businesses can now play a strategic role in pushing progress forward.

LUA is a wellbeing brand that supports the sexual empowerment of women. Lua offers women customisable vibrators, where each head is carefully designed to showcase different erogenous zones, always delivered discretely with short erotic stories that act as a fun icebreaker and guide.